Company: California Baby, Los Angeles
Business: Natural baby-care products
When new mom Jessica Iclisoy discovered that many of the cleansers and synthetic fragrances in baby shampoos were known allergens and suspected carcinogens, she set out to create an alternative. It began with her own natural baby shampoo.
Today, California Baby has a line of personal-care products, many sold in Whole Foods, Babies R Us and Target.
Tip: Stay in control of production. California Baby operates its own eco-friendly and Food and Drug Administration-approved manufacturing facility.
Natalie Zaun
Company: PURSEnally Yours, Fishers, Ind.
Business: Custom purses
Launched: 2007 Natalie Zaun and a friend started selling custom-made purses at parties to earn extra money and take a break from their lives as moms.
Little did they know their side business would quickly top six figures in sales. Although Zaun's partner ended up leaving the startup because of family conflicts, Zaun persevered and today the company has 10 seamstresses and a network of sales consultants. Sales are expected to top $250,000 this year.
Tip: Stay directly involved. When Zaun delegated too much during her second year, sales took a hit.
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